Polish your press kit: How to convince organizers & media

Autumn is planning time in the music business. Promoters are putting together their programs for 2026 - and your chances of getting gigs, festival slots and press features increase enormously if you have a good press kit.

But what is a good EPK (Electronic Press Kit)?
And how do you really stand out as a musician without a lot of money and a PR agency?

I've seen countless EPKs over the years. Some were loving, but unclear. Others professional, but soulless. And in between, there are the ones I want to forward immediately because they are honest, clear and strong.

Here are the 6 essentials that belong in your press kit:

1. Short biography with message
   Not your CV. But rather: What makes your music special? What drives you?
   Tip: Start with a strong first sentence, e.g.:
   "Christina Baur combines electronic pop with honest lyrics about change, courage and life as a woman between two continents."

2. High-quality photos
   At least 2-3 professional press photos in landscape format, plus a vertical image suitable for social media. Better reduced than overloaded. Your look should reflect your music.

3. Live video or recording
   A real insight into your stage presence. Not a glossy image film. A realistic live recording often tells promoters more than any promo video.

4. Music & Links
   Maximum 3 songs. Preferably with a short note about what makes the song special or where it was played. Plus: Link to Spotify, YouTube, website, socials.

5. Press & References
   Quotes from promoters or media, previous shows, festivals, support gigs. Even smaller venues count, it shows your experience.

6. Contact
   Sounds banal - but is often missing. Name, e-mail, location, telephone number, clearly visible.

You don't need an expensive design. But you do need clarity.
The easier your press kit is to read, click and forward, the higher the chance that you will be booked.

Extra tip: Make an annual routine out of it.
Always in October: Update the press kit. New photos? New songs? New quotes? Now is the time.

I accompany many artists through this process in my music coaching and it is often precisely this step that enables the leap to the next level.

Kind regards