1:1 Coaching
You are the center.
This coaching is all about one thing: you. Your story, your goals, your music.
In 1:1 coaching, you are the center of attention — the focus is entirely on you, with all your ideas, questions, doubts, and visions.
I dedicate my time exclusively to you and guide you on your unique path — without any one-size-fits-all program.
You decide the topics, pace, and intensity of our work together.
Whether it’s weekly sessions, a set monthly rhythm, or focused intensive phases — we’ll adapt to your needs and your current life and career situation.
Together, we’ll focus on what will truly move you forward:
Whether it’s artistic clarity, strategic planning, social media, release preparation, stage presence, or building your brand — we start exactly where you are right now.
This coaching is for musicians who don’t want to follow just any path — but their own.
You’ll not only receive honest feedback and clear guidance, but above all, one thing:
A strong companion by your side who sees, understands, and supports you.
Setting
In our first session, we’ll assess where you currently stand, the challenges you’re facing, and the goals you want to achieve. This coaching is fully tailored to you — your talents, your vision, and your pace.
Possible contents could be
Social media & content strategy
Artist branding & positioning
Website structure & external impact
Next steps towards management or label
We don’t rush things, but we work on your progress in a focused and structured way.
Many managements and labels expect you to already have a strong presence or good contacts. Our goal is to get you there — with a clear strategy and a solid foundation for a sustainable career.
Most coaching sessions take place online via Zoom.
If desired, we can also arrange an exclusive in-person session at an additional cost — for example, for branding coaching, a studio day, or a content planning session.
Your coaching. Your rules. Your way.
Contents
I support you in the following areas:
Artist identity & positioning
Who am I as an artist - and how do I appear to the outside world?
Development of a clear vision & brand identity
Authentic branding that reflects you
Strategy & career planning
Goal setting & individual career roadmap
How do I find my place in the music business?
When do I need which professional? (Management, booking, PR, publisher, etc.)
Marketing & visibility
Social media: Which channels suit you - and how do you use them effectively?
Community building & fan loyalty
Development of your artist website, blog & online presence
Storytelling for reach & recognition
Music publishing & booking
From the first song to the album: planning, implementation & strategy
Create professional one-sheets & festival applications
How do I get bookings - and how do I negotiate properly?
Creativity & mental strength
Motivation & mindset in everyday artistic life
Structure & time management in the creative process
Business & Finance
Revenue streams & monetization of your music
Financial planning & pricing
Exchange, feedback & network
Clarity on specific questions & decisions
Access to a broad network of vocal coaches, producers, studios & industry contacts
Examples
What are the benefits of coaching?
Practical knowledge in the key areas of the music industry: branding, social media, release planning, booking, monetization, funding, and much more.
Artistic Clarity: You’ll develop a strong profile and gain a clear sense of what you stand for — both musically and visually.
Actionable Strategies: No theoretical fluff — you’ll receive clear to-dos and a concrete plan for your next steps.
Growth & Visibility: You’ll build a foundation that supports you for the long term in the music business — with increasing reach and tangible results.
Exchange & Networking: Access to the community with regular live sessions, honest feedback, and support from like-minded individuals.
Access to the member area with regularly updated content, resources, and updates that will continue to support you even after the coaching.
Access to the member area with regularly updated content, resources, and updates that will continue to support you beyond the coaching.
Who is coaching suitable for?
For musicians and bands who want to build their career professionally and establish a strong presence in the market.
For solo artists who no longer see their music as a hobby but want to take it seriously.
For bands that want to streamline their organization, distribute tasks effectively, and perform more professionally — both online and on stage.
For newcomers taking their first steps in the music business who want to know how to get started without any detours.
For advanced artists who have already released music but want to improve their reach, fan loyalty, or bookings.
For independent acts without a label or management who want to learn how to succeed on their own.
For cross-genre artists and ensembles looking to develop a strong artistic brand and clear communication.
For freelancers and creative teams working remotely, looking for a solid foundation to build a sustainable music career.
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Our coaching is designed for musicians, bands, and creative artists who want to build or elevate their career professionally.
Whether you’re just starting out or already have experience — we’ll meet you exactly where you are. -
After your inquiry, we’ll schedule a free introductory call.
If we decide to work together, the coaching will be tailored to your goals, schedule, and current situation.
You choose whether you’d like to work with us weekly, bi-weekly, or on a flexible basis. -
Frequent topics include:
Social media & visibility
Artist branding & positioning
Release planning & music strategy
Booking & live performances Monetization & business development
Artistic mindset & motivation
We always focus on your individual priorities.
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That’s completely up to you.
Some artists book a few sessions at a time, while others work with us over several months.
We design the coaching flexibly — tailored to your goals and your personal progress. -
Most coaching sessions take place online via Zoom.
In some cases, we also offer in-person sessions — for example, for branding coaching, content planning, or studio preparation.
We’ll discuss what works best for you on an individual basis. -
You don’t need any prior knowledge.
What can help: Take a moment to think about a few key questions, write down your current challenges, or send us some materials (songs, social media profiles, EPK, etc.). That way, we can dive right in and make the most of your session. -
Yes, we work with both newcomers and experienced artists.
What matters most is that you’re ready to put in the work and take your music career seriously. -
Prices vary depending on the duration, intensity, and goals.
We’ll discuss everything transparently during the introductory meeting and provide you with a personalized offer that fits you and your budget. -
Simply book a non-binding introductory call.
We’ll listen to where you’re at, give you honest feedback — and then you can take your time to decide whether you’d like to move forward.