Your Path to the Music Business

: Coaching & Program for Musicians

“Not only does Christina Baur have the hands-on experience to know what kind of marketing and communication today’s independent artists need.

She keeps a close eye on the ever-changing trends in the music industry and adapts accordingly. I can rest easy knowing she’s on my team!”

"Christina and I worked together on my artist identity. From our calls, I was able to take away concrete, actionable ideas. As a result, my website, my artistic vision, and my music now feel cohesive and work well together.

What I really love is that Christina thinks outside the box. She recognizes connections and potential that you often overlook yourself, and she shares these insights openly and clearly. The collaboration was truly enriching for me and has taken me a long way as an artist."

“Making music, performing, and recording, we knew we could do that, but how could we get our music and our message across? We were pretty much at a loss when it came to this question, and we were also overwhelmed by all the possibilities and all the things to keep in mind. For two years now, Christina has been helping us navigate our path, grow, and share our music with the world in a competent, friendly, empathetic, and incredibly supportive way. We’ve already learned so much through and with Christina and look forward to continuing our journey with her :)”

“Chrissy is the best! It’s just incredible that she always finds a solution tailored to my needs and so quickly, too. She already knows an incredible amount, and if she doesn’t, she immediately sets out to find the missing piece of the puzzle. We’re so in sync now that she already has solutions ready before I even get a chance to ask the question. The only downside is that I don’t have her all to myself and I don’t have any more time…”

“Christina taught me how to effectively navigate today’s music industry as an independent artist. With her, I learned where and how to focus my energy and resources so I can work less and achieve better results. She is very professional, and all her workbooks and materials are helpful and of high quality. She is exceptionally creative and an amazing source of ideas whenever you’re facing a new release, gig, or event. She genuinely cares about people and takes the time to really get to know her clients. Working with her truly feels like working with a longtime friend.”

Christina is a ray of sunshine and someone I trust not just for myself, but for the artists I work with. As a producer, I often refer musicians to her, because her work goes far beyond what happens in the studio: she helps them find their direction, cut through the noise of the industry, and make smart use of the resources they actually have.

She has a rare gift for seeing the bigger picture and turning it into concrete, actionable steps. Whether it’s my own journey or someone I’ve referred to her, she always delivers. And it’s always fun!”

I’ve been working with Chrissy as my coach for a few weeks now, and I feel completely at ease with her. With her positive energy and motivating honesty, she pushes me a step further at every session. Her structured approach and coaching materials are putting me on the right path to becoming a professional artist. Even outside of our sessions, I can always reach out to her to clarify any urgent questions. And besides, it’s just fun to chat with Chrissy.

I stumbled upon Christina Baur by accident. I was just browsing the web, looking for someone who could help me with my website and land gigs in Europe. She was part of this group of managers. I am SO grateful she took my call. We had a great conversation. However, by the end of the call, she said, “I’m not so sure that what you need is help with your website, but general management.” At the time, I didn’t have a manager, just an agent, and I was open to anything that would help advance my career.

She spoke with her colleague, and we agreed to meet at APAP.

It was another great meeting, and I was starting to feel really good about working with her and her company.

We committed to working together in 2024, and things have really taken off. Her attention to both the small details and the bigger picture has helped me become a better performer and businessperson. She and her company have invested in my art and my show, and they are actively helping me build a team to chart a course toward my goals and dreams.

I’m so grateful that I decided to reach out to her. She has taken great care of my career and my art. I would recommend her to anyone who is looking to start taking their music and their future seriously.

Thank you, Christina.

I met Chrissy through Julian at Südparkstudio in Munich and have since attended several of her workshops. These sessions have been incredibly enriching for me: Chrissy always has her finger on the pulse of the music industry—her input was incredibly helpful and practical. But what impressed me most was her vast experience in the area of mindset. I consider this aspect essential in our industry, and Chrissy conveys it with a confidence that demonstrates just how much expertise she brings to the table. A great manager with the right instinct for the business!