Talent

Your

Careers

Your

Music Coaching & Business Strategy for Musicians

From “I hope it works out somehow” to a clear strategy, a growing fan base, and your first earnings from your music—all in 120 days.

Logo of Bayerischer Rundfunk in blue with a stylized 'BR' and the First German Television symbol in a circle.


Happy customers

+200


Years of mentoring experience

+7


Years as an international music manager

+10

Theproblem

You give it your all and still come

not really getting anywhere.

It's not about your talent. Do any of these sound familiar to you?

You don't know how to get more streams, gigs, or income, or where to start.

Social media feels like a full-time job, with hardly any visible results.

Label? Management? Marketing? You don't know what really matters and you're getting lost in the chaos.

You're not sure if you can really do it or if you're even the right person for the job.

About Your Mentor

International music manager, mentor, and music coach

A smiling woman in leopard print clothing sits on a black chair against a white background.

Turn your music into a real career with a clear strategy, structure, and your unique vision.

Over 10 years of international music management in Munich, London, and Los Angeles. I’ve worked with over 200 artists—not by luck, but through a clear strategy.

  • International Network: Spotify, Record Labels, Booking, Studios

  • MWO Management - Active Manager

  • Tour Music Fest - Coach

  • Spokesperson & Mentor, BR, APAP, and many more

Do you have a vision? We have the right plan for you

Your future won't wait! The right moment is now…

Christina doesn't believe in coincidences or overnight success. She believes in musicians who make decisions and take the time to reflect on themselves. That's why you won't find cookie-cutter programs or 100,000 hours of video footage here, but rather a path that truly helps you grow: professionally, personally, and creatively.

🔥Top Rated

PRIVATE MENTORSHIP

1:1 Coaching

You don't want to figure out how all of this works on your own anymore. You want clarity, a plan, and someone who will honestly tell you what the next step really is.

In one-on-one coaching, we focus specifically on your situation.
We assess where you are, help you overcome your obstacles, and develop a clear strategy for your next steps.

Whether it's branding, press releases, social media, booking, or revenue, you'll get honest feedback, clear decisions, and a structure that will truly help you move forward.

🔥Brand New

MUSIC CAREER PROGRAM

Legacy Music Academy

You don’t need a record deal to be successful. You don’t have to hope that the next fan will happen to hear your music.

You need clarity, structure, a community, and a strategy that actually works.

At the Legacy Music Academy, you’ll build your career as an artist step by step, with real releases, a growing fan base, and your first earnings.

Your

You're giving it your all for your music, but still not really making any progress?

Maybe it's not about your talent, but about how you're working right now.

Find out what kind of artist you are and what’s standing in the way of your breakthrough.

Hello

Talent

A successful music career doesn't happen by chance, but through focused energy & strategy.

Stop            

Start shining!

Dreaming

Being a musician doesn't mean constantly losing yourself, but rather continually rediscovering yourself. It means living your vision, growing, gaining visibility, and thereby touching others. The greatest challenge lies between creativity and career: balance.

On the one hand: mindset, authenticity, and artistic freedom.
On the other hand: structure, music business knowledge, marketing, and visibility.

Because talent alone is not enough. And positive thinking alone does not bring gigs, streams, or income.
This is about real musician coaching that takes you step by step from creative chaos to a clear strategy and shows you how to become visible, booked, and successful with your music.

Do you want to finally pursue the career you've been dreaming of for so long?

Then get started now on your individual path to success:

A woman with long, wavy hair stands in front of a white background, wearing a white jacket over a red dress and laughing. She holds an acoustic guitar, which is standing on the floor, with one hand. She is wearing black boots.
set up a meeting
Realsuccesses
A woman with long hair, laughing, holding a guitar, text over the image: 'How to overcome stage fright? Performance & Presence'.

Discover my

Your compass in the music business

Christina Baur, smiling woman with long, curly hair wearing a leopard print coat, black blouse, black pants, and black shoes, posing against a white background

Here I share practical tips and honest insights for musicians and creative freelancers who want to professionalize their careers. From social media to booking to music promotion, find strategies and inspiration that will make you visible and help you progress.

Stay up to date and start now with the latest posts!

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The art of being yourself

The world needs you... exactly

Now

The days when record labels decided who would be heard and who wouldn't are over. Today, it's no longer about perfection or a glossy facade—it's about touching people emotionally, telling real stories, and creating something lasting with your music.

Being a musician today means much more than just writing good songs.
Es geht darum, sichtbar zu werden, eine klare Künstleridentität aufzubauen und die eigene Leidenschaft so zu leben, dass sie andere mitreißt.

The world is currently undergoing a transformation. More and more artists are realizing that:

A label is not a must.
A studio alone does not make a hit.
And success does not come when you wait quietly, but when you are ready to invest in yourself.

Many dream of a career built on freedom. Of music that moves people. Of an income that brings independence and self-determination.
That’s exactly what I’m here to help you create.

I help you make your passion visible, create your brand as a musician, and take it to the next level with structure, marketing, and strategy.
I show you how to make your artistic vision visible, scalable, and successful—without compromising yourself.
I believe that musicians are not only artists, but leaders of a new generation.

Your time is now!

Do you have any questions?

FAQ

  • Be Your Own Star is my platform for musicians who want to build their career in a self-determined, structured way and with a clear vision. I support you with coaching, programs, networking and honest industry knowledge - always individual and practical.

  • The founder, Christina Baur, is an artist manager, coach, and mentor with over 10 years of experience in the music industry in Munich, London, and Los Angeles. Other coaches at Be Your Own Star are also here to help you achieve your goals

  • You can choose from a variety of options, such as one-on-one coaching, quick tips and hacks, or the Legacy Music Academy. All of these options are tailored to your current skill level and goals. From time to time, we also offer special workshops, both online and in person.

  • Feel free to send us an email or book a free introductory call. We're happy to help you discover the next step that’s right for you.

  • No. We work with artists at all different stages of their careers, from newcomers to touring acts. The only thing that matters is that you want to promote your music or take it to the next level.

  • Both! Many of our tools and coaching sessions can also be applied to bands, whether they’re a pop duo, a rock band, or a cross-genre project.

  • We combine strategic knowledge of the international music industry with real-world experience, empathy, and a clear focus on what matters most. With us, you won’t get empty talk—just honest guidance tailored to you, without any one-size-fits-all solutions. And we don’t just focus on a small aspect of your career—we look at your entire career