Your career
in the music business
Branding | Business | Mindset | Time Management | Music Release | Touring
Hey, Talent!
A successful music career does not come about by chance, but through concentrated energy and strategy.
Stop dreaming.
Start shining!
Being a musician doesn't mean constantly losing yourself, but constantly finding yourself anew. It means living your vision, growing, becoming visible and touching others with it. Between creativity and career lies the biggest challenge: balance.
On the one hand: Mindset, authenticity and artistic freedom.
On the other: Structure, music business knowledge, marketing and visibility.
Because talent alone is not enough. And positive thinking alone won't get you gigs, streams or income.
This is about real musician coaching that takes you step by step from creative chaos to a clear strategy and shows you how to become visible, booked and successful with your music.
Do you finally want the career you've been dreaming of for so long?
Then start now, with your individual path to success: Be Your Own Star.
Happy customers
+200
Years of coaching experience
+7
Years as an international music manager
+10
Who am I?
I am Christina, a musician coach, mentor and international music manager with over 10 years of experience in the music industry.
I've worked in Munich, London and Los Angeles, mentored artists at labels in Germany & the US and helped turn creative dreams into real careers.
Over 200 happy artists have found their place in the music business with my support, with a clear strategy, structure and their very own artistic vision.
I not only bring experience, but also real connections to Spotify, recording studios, vocal coaches and an international network.
As the founder of the successful Empower Music Community (EMC), I help musicians connect, grow together, and learn from one another.
Because: You don't have to walk this path alone.
I am here to accompany you, from the first idea to a successful career as an artist.
My products
My products
1:1 Coaching
1:1 musician coaching - your shortcut to success
In my 1:1 coaching you will receive my full attention and a clear plan for your music career.
Together we will analyze where you are right now, what is blocking you and what your next concrete step is.
Whether strategy, brand building, release planning, social media, booking or earning money with music, we focus on your individual goals.
You will receive honest feedback, strong impulses and a clear structure that will help you move forward.
Legacy Music Adacemy
Legacy Music Academy - Your career starts here
The Legacy Music Academy is the ultimate academy to not only survive but thrive in the music business.
You will receive over 40 hours of high-quality video material that will show you step by step how to turn your music into a brand, market it professionally and build your career sustainably.
In addition, you will be personally accompanied by me every two weeks in a live call together with another musician for feedback, strategy fine-tuning and real accountability.
For artists who take their passion seriously – and are ready to become visible, in-demand, and successful.
Empowering Music Community
Empowering Music Community - Grow. Connect. Shine.
The Empowering Music Community (EMC) is your place to not only learn as a musician, but to grow together.
Here you will find like-minded people, honest feedback, genuine motivation and an environment that will strengthen, inspire and help you to progress.
In collaboration with the renowned Südpark Studio and experienced vocal coach Yvonne Gundacker, we offer regular training sessions, community exchanges, challenges, and expert input on voice, studio work, mindset, marketing, and more.
For all those who no longer want to make their music in a quiet little room, but want to be part of a movement.
Test
make
Still not sure which coaching or offer is right for you?
Then simply take the test and find out how we can best work together!
Customer testimonials
-
![Aubrey Logan]()
Aubrey Logan
Not only does Christina Baur have the hands-on experience to know what kind of marketing and communication is required for today's independent artist, She has her eye on the ever-changing pulse of the music industry and adapts accordingly. I can rest easy knowing she's on my team!
-
![Siegfried Tieber]()
Siegfried Tieber
Working with Christina has helped me grow my business and grow as an artist-not to mention that it's been quite enjoyable. I would highly encourage anyone to work with her and benefit from her expertise.
-
![Parlura and Christina Baur from Be Your Own Star]()
Parlura
Making music, performing and recording - that's what we thought we could do, but how can we get our music and our message across? We were pretty stumped by this question and also overwhelmed by all the possibilities and things to consider. Christina has been helping us for two years now in a competent, friendly, empathetic and super supportive way to go our way, to develop ourselves and to get our music out there. We have already learned so much through and with Christina and look forward to continuing our journey with her :)
-
![Artistic representation of Stephan Krain with guitar and wreath of flowers - surrounded by floral patterns. Expression of creativity and musical identity at Be Your Own Star]()
Stephan Krain
Chrissy is the best! It's simply unbelievable that she always finds an individual solution for me - and so quickly too. She already knows an incredible amount and if she doesn't, she immediately starts looking for the missing piece of the puzzle. We are now so well attuned to each other that she already brings solutions to the table when I first want to ask the question. The only thing that's not so good is that I don't have her to myself and I don't have any more time ...
-
![A smiling woman with long brown hair, carrying a keyboard, looks happily into the camera. She wears a white top and stands in front of a black background.]()
Jordana Delgado
Christina taught me how to effectively navigate today's music industry as an independent artist. With her, I learnt where and how to concentrate my energy and resources so I can work less and have better results. She is very professional and all her workbooks and materials are helpful and great quality. She is exceptionally creative, an awesome source of ideas whenever you are faced with a new release, gig or event. She genuinely cares about people and takes the time to really know her clients. Working with her truly feels like working with your long-time friend.
Discover my blog, your compass in the music business
Here I share practical tips and honest insights for female musicians and creative freelancers who want to professionalize their career. From social media to booking to music promotion, find strategies and inspiration that will get you seen and get you ahead.
Stay up to date and start now with the latest posts!
The world needs you - right NOW.
The art of being yourself
The days when record labels decided who gets heard are over.
Today, it’s not about perfection or a polished façade – it’s about moving people, telling real stories, and creating something with your music that truly lasts.
Being a musician today means more than just writing great songs.
It’s about becoming visible, building a strong artistic identity, and living your passion in a way that inspires others.
The world is changing – and so is the music industry. More and more artists are realizing:
A label isn’t a necessity.
A studio alone doesn’t create a hit.
And success doesn’t come from waiting quietly – it comes when you’re ready to invest in yourself.
Many dream of a career built on freedom. Of music that moves people. Of an income that brings independence and self-determination.
That’s exactly what I’m here to help you create.
help you make your passion visible, build your brand as a musician, and take it to the next level with structure, marketing, and strategy.
I’ll show you how to bring your artistic vision to life – in a way that’s authentic, scalable, and successful, without compromising who you are.
I believe musicians are more than just artists – they’re the leaders of a new generation.
Your time is now!
Yours, Christina
Any questions?
FAQ
-
Be Your Own Star is my platform for musicians who want to build their career in a self-determined, structured way and with a clear vision. I support you with coaching, programs, networking and honest industry knowledge - always individual and practical.
-
Be Your Own Star was founded by Christina Baur – artist manager, coach, and mentor with over 10 years of experience in the music industry across Munich, London, and Los Angeles. Alongside Christina, a team of dedicated coaches supports you in reaching your goals.
-
You can choose from a range of offers – including 1:1 coaching, the Legacy Music Academy, or the Empowering Music Community. Each option is tailored to your current situation and goals. We also offer special workshops from time to time, both online and in person.
-
Feel free to send us an email or book a free introductory call. We're happy to help you discover the next step that’s right for you.
-
No. We work with artists at very different stages - from newcomers to touring acts. The only important thing is that you want to advance your music or take it to a new level.
-
Both! Many of our tools and coaching sessions are also transferable to bands - whether pop duo, rock band or cross-genre project.
-
We combine strategic expertise from the international music industry with hands-on experience, empathy, and a sharp focus on what truly matters. With us, there’s no fluff—just honest, tailored support that fits you. We don’t limit ourselves to one narrow area; we look at your entire career as a whole.