What am I worth? Prices, fees & the self-esteem behind them
"What would you charge for a gig like this?"
The question often comes up in coaching sessions, rehearsal rooms and WhatsApp chats with musician friends.
And usually the answer is: "Phew, good question... Depends."
It depends. On whom? On the budget? On the fear of being "too expensive"?
Or on your own value?
When we talk about pricing and fees in the music business, we're not just talking about numbers. We're talking about what you dare to do for yourself. And what you dare to stand for.
I remember it well: my first moment when I proposed a proper fee was not confident. I hesitated, my voice got softer. I thought the person on the other end was about to laugh.
She didn't laugh. She nodded and said: "Sure, that sounds fair."
And I realized for the first time: I was what was keeping me small. Not the market.
Here are three things you should know about your value - and how to make it visible:
1. you can have standards - and communicate
What do you need for a 45-minute set? Technology, travel, preparation, fee?
Write down your minimum requirements. Not for posting - for you.
That way you'll be more confident in conversation. And you won't get lost in "what else could be done?" mode.
2. negotiate with attitude, not for lack of it
You don't have to accept every offer.
If someone says: "Unfortunately, we only have 200 euros", you can reply:
"That's below my minimum fee, but if you ask again on another date, I'd be happy to."
You're not arrogant. You are professional.
3. your fee is also a signal to other musicians
If you sell yourself too cheaply, it becomes the norm for everyone else.
If you stand up for your worth, you raise the field.
Especially as a woman in the music business. Especially as a creative self-employed person.
And if you are unsure: get feedback. Ask colleagues, exchange ideas.
Because your value doesn't come from likes, but from clarity, attitude and experience.
You can name prices without justifying yourself.
You can make a good living doing what you love.
You can ask for more and therefore give more.
Kind regards