How to strategically use the holidays as a musician—without losing the magic
Something strange happens between Christmas and New Year: the world slows down—but right now, doors are quietly opening.
While many people switch off, these days are particularly valuable for the music business —especially for artists who want to start 2026 with structure, presence, and clarity.
But don't worry: this isn't about ruining your annual vacation with Excel spreadsheets.
It's about a few targeted ideas that you can easily implement – with plenty of room for yourself.
Here are five clever ideas on how you can use the holidays as a musician— strategically, but gently:
1. 3 booking emails with feeling
Write to three personal event organizers where you really want to perform in 2026.
Make it genuine, not like a mass mailing. Write why you see yourself playing there.
And don't forget: event organizers often finally get around to reading emails again between Christmas and New Year.
2. Vision, but tangible
Instead of 10-year goals: write down how you want to feel in 2026.
Maybe like at last summer's festival in Munich. Or like when you performed in the US and realized, "I can do this." Let that feeling guide your strategy.
3. Update your EPK or bio
Take a look at your press kit. Are your pictures still accurate?
Is your genre still "acoustic pop with electronic influences" – or have you long since moved on to something else?
These small updates often make a big difference in the booking process.
4. Repost your strongest reel of the year
Take advantage of the quiet internet. Many people scroll more when they are sitting with their families.
A "Best of 2025" reel with an honest caption can really boost your reach.
5. Plan your technology and social media preview
Don't plan an editorial calendar. Instead, ask yourself: What do I want to talk about in January?
A good story is worth more than 30 posts.
The holidays are yours.
You can enjoy them—and at the same time, lay the groundwork for your next chapter in the music business with a few clear steps.
Because you're not just an artist. You're also a strategist with heart.
Kind regards