How to get into the booking flow for 2026

It's the end of August and you might already be feeling that tingling sensation: fall is coming, event organizers will soon be approachable again - and you want to be booked.

Now is the perfect time to prepare for the booking phase for 2026 in a structured and relaxed way.

First, look at what you already have. Maybe a good live video, some nice feedback from a gig, a few new photos. You don't have to reinvent everything. Sometimes it's just a matter of sorting through existing material.

Then ask yourself: What kind of stage do I want to play for? Small, intimate, full of energy? Big, professional, with a technical team? Your booking plan should suit you - not an ideal image you picked up somewhere.

Make a list of venues or festivals you want to apply to. And then: get started. Not all at once, but with small, clear steps.

In my coaching sessions, I often recommend: first write three emails. And then three more. Not a mass approach. Instead, make real, personal connections.

When you write to a booker, show that you have researched the location. What about you suits their program? Why do you want to play there? People notice whether you are just sending something or whether you are really looking for a collaboration.

And one more point: don't get discouraged if you don't hear back. Booking is a process. I know artists who were booked on the third attempt - because they stuck with it.

It's not about being perfect. It's about being visible and tangible - at the right time, with the right attitude.

And that time? It's now.

My booking toolkit for the fall
Booking Planner

Musician stationery (for the special address)

Book "Show Your Work!" by Austin Kleon

Kind regards