How to get your EPK in perfect shape
I see it again and again in my coaching sessions: musicians who make great music but fail because of a single PDF document. Not because they can't do it - but because they feel it has to be perfect.
But your EPK, your Electronic Press Kit, must do one thing above all: make you tangible. Not glossy, not marketing gobbledygook, but clarity.
I always say: Your EPK is not your sales brochure, it's your invitation.
Here are five things that will make your EPK better, right away:
Write the way you speak
A booker wants to feel you. Not your buzzwords. If you're a pop artist working with a message, then say it like that. Honest, direct, to the point.A strong quote or feedback belongs in
If someone has said something nice about you, use it. It works. You don't need press, you need feedback. For example: "Your stage presence grabbed me from the very first note." That's enough. And it sticks.Put in your best live video - not the most elaborate
I once worked with a musician who had a super beautiful but very staged studio video. We replaced it with a 90-second live recording. And suddenly we started getting booking requests.Your photos shouldn't just be beautiful - they should show you
I know how much effort that takes. I myself had pictures for a long time that were pretty but not real. Show yourself as you appear. That creates confidence.And then: Send it out
Even if it doesn't look "finished" yet. Your EPK will grow with you. The important thing is that you take the first step. I always say in my coaching sessions: imperfectly visible is better than perfectly invisible.
You are ready. Now is the right time to show yourself.
Tools & tips for your authentic EPK: How to make an impression - without the gloss
Lenses for your smartphone
Photo light for smartphone and laptop
Kind regards