How to get your EPK in perfect shape

I see it again and again in my coaching sessions: musicians who make great music but fail because of a single PDF document. Not because they can't do it - but because they feel it has to be perfect.

But your EPK, your Electronic Press Kit, must do one thing above all: make you tangible. Not glossy, not marketing gobbledygook, but clarity.

I always say: Your EPK is not your sales brochure, it's your invitation.

Here are five things that will make your EPK better, right away:

1. Write the way you speak
   A booker wants to feel you. Not your buzzwords. If you're a pop artist working with a message, then say it like that. Honest, direct, to the point.

2. A strong quote or feedback belongs in
   If someone has said something nice about you, use it. It works. You don't need press, you need feedback. For example: "Your stage presence grabbed me from the very first note." That's enough. And it sticks.

3. Put in your best live video - not the most elaborate
   I once worked with a musician who had a super beautiful but very staged studio video. We replaced it with a 90-second live recording. And suddenly we started getting booking requests.

4. Your photos shouldn't just be beautiful - they should show you
   I know how much effort that takes. I myself had pictures for a long time that were pretty but not real. Show yourself as you appear. That creates confidence.

5. And then: Send it out
   Even if it doesn't look "finished" yet. Your EPK will grow with you. The important thing is that you take the first step. I always say in my coaching sessions: imperfectly visible is better than perfectly invisible.

You are ready. Now is the right time to show yourself.

Tools & tips for your authentic EPK: How to make an impression - without the gloss
Lenses for your smartphone

Photo light for smartphone and laptop

Storage device for iPhone

Kind regards