The social media trap for artists:
Why you feel like a failure - and how to get your strength back
Are you more of a type 1 or type 2 artist?
Type 1 says:
"Social media is killing me."
"I'm not getting any reach."
"It just feels frustrating."
Type 2 says:
"Social media is my biggest opportunity."
"I reach people with my art."
"I love what content makes possible."
The truth?
Both are right.
Because social media is either the place where your dreams burst - or the place where they come true.
Why so many artists fail on social media - emotionally
Social media can be wonderful. But it is also a place full of self-doubt, insecurity and frustration.
And that's not (just) down to you - it's down to a system that influences us all in a very specific way.
Three things that distort your thinking - and keep you small:
1. Marketing promises without context
You see posts like: "I gained 10,000 followers with this strategy!"
But what you don't see:
→ The team behind it.
→ The advertising budget.
→ The 3 years of preparation.
→ The lucky algorithm hit.
You think you're doing something wrong - but you're just missing the real insights.
2. Comparisons with other artists
You see her viral hit. Her booking success. Her perfect branding.
But you don't see:
→ The years of preparatory work.
→ The sleepless nights.
→ The ads, the coaching, the network.
You compare your beginning with their highlight reel. No wonder you feel inferior.
3. The platform only shows you the 1 %
Instagram & Co almost only show viral content. The quiet, genuine, honest things? Hardly ever played out.
That means:
→ Many artists feel exactly like you.
→ But they are invisible in the algorithm.
→ You think you're alone - even though you're not.
What it all means:
You are not too bad. You have not failed. You are in a game that seems unfair - but is strategically beatable.
And now?
Don't forget why you started.
Find a way for social media to strengthen you - instead of breaking you.
Get tools, strategies and an environment that supports you.
Because your art deserves to be seen. And you deserve to feel good about it.
If you're ready to believe in yourself and your art again - keep at it.
Here you'll get clarity, support and real ways to make it work for you.