Making your music visible: self-marketing with heart and structure

Many musicians tell me in music coaching: "I don't want to come across as pushy. I want my music to speak for itself."
But here's the reality of the music business:
If you're not visible, you'll be overlooked - even with great music.

Self-promotion doesn't mean constantly posting, shouting or bending over backwards.
It means making what you really do tangible for others - with clarity, authenticity and structure.

What you can do immediately to get started with your self-promotion:

1. tell what you do - not just that you do it
Instead of "I'm playing a concert on Friday" →
"I'm bringing my new songs to the stage for the first time on Friday - it's about courage, new beginnings and real life."
This is not advertising - this is connection. That's how interest is created.

2. choose 3 key messages that describe you
For example: "honest, energetic, storytelling-oriented" or "urban pop with depth".
Use these words throughout your social media presence, your EPK, your booking phone call.
You will notice: You will become clearer and others will understand more quickly what you stand for.

3. build a mini-system
Choose one day a week for your communication (e.g. Monday = posting, Wednesday = booking mail, Friday = newsletter or reel).
This not only creates structure, but also reduces the pressure.
Self-marketing then becomes a routine, not a burden.

4. dare to give insight
Show excerpts from your everyday life as a creative freelancer: rehearsal room, reaction after a gig, writer's block, joy at the first finished mix.
Your community grows with you, not with perfection, but with authenticity.

And very important:
Self-promotion is allowed to suit you. You don't have to appear like someone else.
But you are allowed to show yourself. Because you are not "just" a musician, you are an entrepreneur of your art.

Kind regards